Significance of AI technology on consumer engagement

Abstract

The initial goal of this line of inquiry is to get an understanding of the impact that digital
technologies, including artificial intelligence (AI), have had on the level of consumer involvement
that has led to rising levels of online activities and sales. This shift is more obvious when the
character is engaging in activities inside the virtual environment. As a result, the second purpose
of this study is to investigate whether or not having a positive experience when shopping online
influences a person's decision to make a subsequent purchase. Theoretical models that further
expand the theoretical discussion in consumer research may be examined using primary data
gathered from consumers using primary data collected from consumers. It is possible to do
research on the connection that exists between providing a pleasant user experience and
encouraging repeat business. This research is unique in that it will assist to test a few important
connections related to consumer engagement and analyses the underlying mechanism that leads to
a rise in online sales. Another aspect that makes this study special is that it explores the underlying
mechanism.