Vol. 4 No. 02 (2026): Journals Global Mainstream Journal of Business, Economics, Development & Project Management

Published: 2026-04-02

  • A Study on Dissonance-Reducing Buying Behaviour in High-Involvement Consumer Purchases

    Monika Mehjabeen Tisha, Md. Mokshud Ali, Soburna Akter Hera, Mumtahina Tahsin Lima, Md. Minhaj Hossain
    01-11
    DOI: https://doi.org/10.62304/jbedpm.v4i02.251