ADVANCED BUSINESS ANALYTICS IN TEXTILE & FASHION INDUSTRIES: DRIVING INNOVATION AND SUSTAINABLE GROWTH

Abstract

This research paper explores the strategic implementation of advanced business analytics within EcoFashions Ltd., a mid-sized company in the textile and fashion industry. The central question it addresses is: How can a specific company leverage advanced analytics in the fashion sector for sustainable growth? Through a qualitative case study approach, the research examines the strategic implementation of analytics at EcoFashions to enhance operational efficiency, drive innovation, and promote sustainability. The findings reveal that the integration of analytics at EcoFashions led to a 25% reduction in material waste and a 15% increase in production efficiency, while also fostering product innovation responsive to market trends. These outcomes not only highlight the potential of business analytics to transform traditional practices within the fashion industry but also suggest that other firms can adopt similar strategies to achieve substantial improvements in sustainability and operational performance. The paper concludes with reflections on the limitations of a single case study and proposes directions for future research to validate and expand upon these findings across the broader industry. This study contributes to understanding how data-driven strategies can facilitate significant sector-wide advancements in sustainability and innovation in the textile and fashion industries.