Rafsan Mahi, Farin Alam, and Mahmudul Hasan. 2024. “EXPLORING THE CONFLUENCE OF BIG DATA, ARTIFICIAL INTELLIGENCE, AND DIGITAL MARKETING ANALYTICS: A COMPREHENSIVE REVIEW”. Global Mainstream Journal of Innovation, Engineering & Emerging Technology 3 (03):1-12. https://doi.org/10.62304/jieet.v3i3.159.