RAJAE OUBOUCETTA; SHAKHAUAT HOSSEN. SOCIO-CULTURAL INFLUENCES ON CONSUMER BEHAVIOR AND BRAND LOYALTY IN AFRICAN MARKETS: A REVIEW FOR U.S. MARKETERS. Global Mainstream Journal of Innovation, Engineering & Emerging Technology, [S. l.], v. 3, n. 04, p. 1–13, 2024. DOI: 10.62304/jieet.v3i4.186. Disponível em: https://globalmainstreamjournal.com/index.php/IEET/article/view/186. Acesso em: 4 dec. 2024.