TISHA, M. M.; ALI, M. M.; HERA, S. A.; LIMA, M. T.; HOSSAIN, M. M. A Study on Dissonance-Reducing Buying Behaviour in High-Involvement Consumer Purchases . Global Mainstream Journal of Business, Economics, Development & Project Management, [S. l.], v. 4, n. 02, p. 01–11, 2026. DOI: 10.62304/jbedpm.v4i02.251. Disponível em: https://globalmainstreamjournal.com/index.php/BEDPM/article/view/251. Acesso em: 16 may. 2026.